U.s. Olympic Speedskater, Alyson Dudek
Clients: Alyson Dudek
Areas of Expertise: Marketing & Public Relations
For several reasons, Capture Marketing encouraged Alyson to embrace anti-bullying as her charitable platform. We launched the campaign in October, anti-bullying month, including a corresponding post for each day of the month. Alyson’s anti-bullying social media campaign resulted in increased exposure from multiple traditional news stories and school visits.
The anti-bullying campaign also resulted in her largest monetary sponsor with a company that wanted to sponsor an Olympic athlete and loved her social media campaign on anti-bullying. Capture Marketing also worked with AT&T on her national Olympic campaign including TV spots and social media.
We worked with national and local media including ABC, NBC, Washington Post, local TV and radio interviews and M Magazine.