Clients: Gold in September, Camp Hometown Heroes, Independence First
Areas of Expertise: Public Relations
itsAaron was an innovative campaign featuring Green Bay Packers quarterback, Aaron Rodgers, and local attorney, Gruber Law Officers, surprising kids from area non-profits raising awareness for each non-profit. Capture Marketing was proud to be a part of Seasons 2 and 3 of itsAaron, providing public relations and social media services for the IndependenceFirst, Gold in September and Camp Hometown Heroes episodes.
In season 2, Aaron Rogers surprised a young performer named Kelly. She loves music as much as she loves the Green Bay Packers. Never did she think those two worlds would collide while she was preparing for an IndependenceFirst commercial. Capture secured media coverage for IndependenceFirst through local channels including TMJ4, Fox 6 News and The Morning Blend.
The middle of season 3 of itsAaron was filled with an emotional reunion between Aaron Rogers and Annie Bartosz from Gold in September. Annie knew she was going to be filmed to promote Gold in September, but she had no idea Aaron Rogers would be there too. She was shocked…and so was the rest of the neighborhood as they went door-to-door handing out information on Gold in September. Capture pitched the episode locally and nationally along with overseeing Gold in September’s social media in the following weeks. National publications including ESPN, USA Today, Yahoo Sports, Huffington Post, Sports Illustrated and many more featured the G9 itsAaron video. In addition, G9 was featured locally on each television station.
To wrap up season 3 of itsAaron, Aaron Rogers surprised kids from Camp Hometown Heroes . Campers Dylan Simon and sisters Alexis, Starr and Kylee Dampier, were all taken by surprise to find out Aaron Rogers was going fishing with them for the day. Capture secured coverage both locally and nationally in outlets like the Bleacher Report, FOX Sports, People and ESPN Milwaukee.