infiniti coaches charity challenge

Client: Camp Hometown Heroes

Areas of Expertise: Public Relations

Capture developed and implemented two consecutive public relations and social media campaigns for Camp Hometown Heroes in partnership with Coach Wojciechowski and Marquette Men’s Basketball during the Infiniti Coaches’ Charity Challenge. Each challenge began with 48 NCAA Men’s Basketball Coaches, contained 4 rounds and ultimately awarded $100K to the final team that received the most daily fan votes overall. In 2016, as a first-time competitor, Camp Hometown Heroes and Coach Wojciechowski made it to the 3rd of four rounds and was awarded $10,000. This year, they made it through to the 2nd round and were awarded $7,500.

The strategic campaigns yielded local media coverage and increased social following on Facebook, Twitter and Instagram.