Gold in september
Clients: Gold in September
Areas of Expertise: Marketing & Public Relations
For the past few years, Capture Marketing has created and implemented a traditional and social media campaign for Gold in September, a childhood cancer awareness organization. The campaign included multiple daily posts throughout the month of September (Childhood Cancer Awareness Month), many featuring a high-profile individual’s support of the mission. This included Aaron Rodgers (Green Bay Packers), Barry Alvarez (UW-Wisconsin), Scott Walker (Governor of Wisconsin), Johnathan Lucroy (Milwaukee Brewers) and many more. Capture also designed graphics to illustrate childhood cancer statistics in a powerful manner. As a result of this campaign, Gold in September realized significant increases in following on their social platforms (255% increase for Facebook in 2015 alone).
Additionally, Gold in September received national publicity as it was chosen to be part of the itsAaron series with Aaron Rodgers (Green Bay Packers). National publications including ESPN, USA Today, Yahoo Sports, Huffington Post, Sports Illustrated and many more featured the G9 itsAaron video.