Doing Good is Good Business™

Capture Marketing believes strongly that Doing Good is Good Business™ and that a cause marketing strategy is essential to any business plan. We have been on both sides of the non-profit and corporate business models and pride ourselves on helping clients bring the two together for a mutually beneficial relationship.

Our innovative Doing Good is Good Business™ initiative focuses on the importance of cause marketing in any strategic plan while also helping non-profits and corporations make successful, meaningful connections. We believe strongly that all non-profit and corporate partnerships need a solid business-decision foundation. From business development and sponsorship fulfillment to maximizing cause marketing efforts and making connections through authentic engagement, Capture Marketing brings an unparalleled skill set to your cause marketing success.

We personally believe that giving back to the community is important. We strongly believe that when good things happen, you pay it forward for someone else to capture.

Capture Marketing held its first ever Doing Good is Good Business™ event in Milwaukee.  The innovative, high-end networking event featured J.J. Watt (Houston Texan and Wisconsin native), John Kuhn (Green Bay Packers), Barry Alvarez (University of Wisconsin) and Teddy Werner (Milwaukee Brewers), in a panel discussion where these leaders and athletes shared insights into their charitable efforts and community initiatives.

The event also included a VIP reception allowing attendees the opportunity to speak one-on-one with the panelists. Additionally, corporate sponsors had the opportunity to invite a non-profit partner to showcase their respective organization. As event concept creators, Capture Marketing also invited a non-profit partner, the JJ Watt Foundation, to attend the event.

Media sponsor, ESPN Milwaukee, broadcasted the Doing Good is Good Business™ event, along with additional media coverage.



JJ WATT is an American professional football player for the Houston Texans in the National Football League (NFL). Dream Big Work Hard. Those four simple words have helped to transform Pewaukee native JJ Watt from small-town Wisconsin boy to being selected #11 Overall Pick in the 2011 NFL Draft by the Houston Texans and Three Time NFL Defensive Player of the Year (2012, 2014, 2015). The journey from backyard football to the big stage of the NFL was not always smooth, never easy and filled with adversity, but with unbelievable support from his friends and family, Watt turned his childhood dreams into reality. “I hope to make you proud of me on the field as well as off the field by helping the kids in the community have the same opportunities that were afforded to me. That is only possible with the support of people like you and for that I’d like to say thank you! I would not have received such success if it were not for the support of athletics…. this is the intent of my organization….”

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JOHN KUHN has played in the NFL with the Pittsburgh Steelers, Green Bay Packers and New Orleans Saints. After playing college football for Shippensburg University, he was signed by the Pittsburgh Steelers as an undrafted agent in 2005. Kuhn earned a Super Bowl ring as a member of the Steelers in Super Bowl XL. He earned a second ring with the Green Bay Packers five years late in Super Bowl XLV. He signed with the New Orleans Saints in 2016. He has played in three Pro Bowls. Kuhn has given back to each of the communities where he has played. “My wife and I felt it was important to give back to organizations that have roots in the community to help them change more lives”.


BARRY ALVAREZ is in his 12th year as Director of Athletics at the University of Wisconsin in 2015-16, and his 10th without the additional title of head football coach. Wisconsin has enjoyed remarkable success during Alvarez’s tenure at the head of the athletic department, winning a combined 14 team national titles and 54 conference regular-season or tournament crowns since he took over. In Alvarez’s 11 previous seasons as A.D., Wisconsin has finished at least 22nd in the NACDA Director’s Cup five times, including a 16th-place finish in 2006-07. That is the second-best finish in school history. Six different teams have won national titles during Alvarez’s tenure, including four in the magical 2005-06 season. Thirteen different teams have been crowned as conference champions, including five in each of the 2005-06, 2006-07, 2007-08 and 2012-13 seasons. On the academic side, more than 1,000 student-athletes have earned Academic All-Big Ten honors in Alvarez’ tenure. Wisconsin has had at least one Capital One Academic All-America pick for 35 consecutive years. That ties UW with Georgia and Bucknell for the second-longest streak in the nation, trailing only Nebraska’s run of 43-straight seasons with an Academic All-American.

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TEDDY WERNER is the Milwaukee Brewers vice president of business development. Werner handles Brewers business affairs, with particular attention paid to construction projects and other enhancements to the Miller Park experience.  Projects that have been completed under Werner’s guidance include the new Miller Park scoreboard, the renovated Brewers Team Store by Majestic, and the upgraded Miller Park’s Club Level and Founder’s Suites.  He also oversees the salary arbitration process in cooperation with the Brewers baseball operations department. In addition to his work with the Brewers, Werner has also been active in the Milwaukee community. He is a board member of the Milwaukee College Preparatory School and is co-founder of the Miracle League of Milwaukee.